Stop Talking, Start Influencing

By Exisle Publishing | Posted: Sunday March 3, 2019

12 insights from brain science to make your message stick

What can a crowded bar teach us about effective PowerPoint presentations

What does Binge-Watching reveal about forming deep, lasting memories?

Why is tihs setnecne so esay to raed – and waht deos it tlel us abuot thkining?

Whether it’s leading a team, delivering a presentation, coaching an athlete, teaching a class, or raising a child – we devote time every day to passing along knowledge to others.

The problem is, very few of us have ever been taught how to influence effectively. Many of us make simple blunders simply because we don’t understand how the brain takes in information and the essential ingredients required to commit concepts to memory.

In this exciting new book, neuroscientist Dr. Jared Cooney Horvath outlines 12 scientific principles of how people learn and remember. From myths about multitasking to the important role of errors ‐ Jared combines cutting‐edge brain research with proven behavioural science to demonstrate how to impart knowledge in a way that truly sticks with and impacts others.

RRP $34.99 PUBLISHED February 2019

Stop Talking. Start Influencing is available from and wherever good books are sold.


Dr. Jared Cooney Horvath (PhD, MEd) is a neuroscientist and educator with expertise in human learning, memory, and brain stimulation. He has conducted research and lectured at Harvard University, Harvard Medical School, the University of Melbourne and over 150 schools internationally. His work has been featured in The Economist, The New Yorker, The Atlantic, WIRED, PBS, ABC, The BBC, and many other popular outlets.

“Watch a neuroscientist at work and realize how much we can learn from brain science. Horvath knows how to excite the brain, to feed it and to make it fun—and he does it all while evoking stimulating emotions on every page.” 
Prof. John Hattie — University of Melbourne
“You don’t read this book – you experience it”  

Dr. Todd Rose, Director – Mind, Brain, and Education, Harvard Graduate School of Education

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