Dunedin Opera Company Inc./Opera Otago AUDIENCE DEVELOPMENT OFFICER

By Opera Otago | Posted:

Opera Otago seeks a suitably qualified person to carry out a project to develop audiences for its productions.

The tasks required are:

· To collate the information gathered from audience surveys and prepare a report for the Executive Committee

· To discuss with other arts and similar organizations their models for supporter groups

· To recommend to the Executive a model for Opera Otago

· To devise and carry out the implementation of the model

The part-time position is for 100 hours over no more than six months, paid at $27.50 per hour, which includes the successful applicant being able to work from home. Funding is supplied by Opera Otago and by the Otago Community Trust with the support of the DCC.

For further information, contact operaotago@gmail.com.

Applications, including information about qualifications and experience, should be sent to operaotago@gmail.com by Friday 13 April 2018.

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Information for applicants for Opera Otago Audience Development Officer

THE PROJECT

Phase 1 of the project is the analysis of existing information, and the gathering of further information, about Opera Otago's audience members. To an audience survey completed in 2015 we completed a survey of the audience attending our production of The Pirates of Penzance in October 2017, and we will invite via our website and Facebook page an invitation to others to fill out the same survey online. Through the survey we intend to find out more about our audience members and about their interest in being more closely involved with us.

The surveys and their analysis will tell us more about our audience and potential audience, which will help us plan more effective marketing of our productions.

Phase 2 moves from analysis to action. We intend to form, from those interested, an ongoing core group of supporters which might be titled Friends of Opera Otago. Such a group would provide a modest but valuable source of income for us, a means to connect performer and audiences more closely, and a base upon which we can build wider audiences and support. This phase will include holding conversations with Friends groups of other local arts organizations, the development of an appropriate model for Opera Otago, and the setting up of the group.

Long-term, the project should lead to a higher profile for opera and Opera Otago in the community, more effective marketing and earlier ticket bookings (via our own website booking system), and an enthusiastic core of strong supporters for our work. All of these will help ensure our stability as an arts provider in Dunedin and the region.

THE JOB

The following allocation of time is proposed:

· Analysis and collation of survey information and preparation of a report: 30 hours

· Discussion and preparation of a supporters group: 20 hours

· Implementation of the model, including contacting prospective Friends: 50 hours

This part-time position is for 100 hours over no more than six months, paid at $27.50 per hour, which includes the successful applicant being able to work from home. Funding is supplied by Opera Otago and by the Otago Community Trust. An allocation has been made by Opera Otago for appropriate expenses including promotional materials.

THE SUCCESSFUL APPLICANT . . .

. . . will have skills in research, analysis, report-writing and communication. He or she will be able to work independently while being responsible to the Opera Otago Executive Committee, through giving reports as requested, and with ongoing support from a member of that Committee.

Applications, including information about qualifications and experience, should be sent to operaotago@gmail.com by Friday 13 April 2018.